Beware the Big Five
Posted: March 15, 2018 Filed under: Uncategorized Comments Off on Beware the Big FiveFrom The New York Review of Books. April 5th 2018
The big Silicon Valley technology companies have long been viewed by much of the American public as astonishingly successful capitalist enterprises operated by maverick geniuses. The largest among them—Microsoft, Apple, Facebook, Amazon, and Google (the so-called Big Five)—were founded by youthful and charismatic male visionaries with signature casual wardrobes: the open-necked blue shirt, the black polo-neck, the marled gray T-shirt and hoodie. These founders have won immense public trust in their emergent technologies, from home computing to social media to the new frontier, artificial intelligence. Their companies have seemed to grow organically within the flourishing ecology of the open Internet.